What is email marketing?

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The process of delivering marketing messages to prospective and present consumers via email in order to sell, educate, or cultivate loyalty is known as email marketing.

Email is a “owned” digital marketing channel, meaning the sender has complete control over the content and distribution, and it works best when sent to segmented lists of recipients. Email is a critical tool in ecommerce, where it’s utilized to deliver transactional, promotional, and lifecycle communications (all of which we’ll go over in more detail below).

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